I’m Charlie Ford… A member of the European Tour and Challenge Tour for over a decade. Having graduated from the University of Tennessee, with All-American honours, I then went on to play in over 200 tournaments on Tour. My biggest victory was to come at The Turkish Airlines Challenge in 2010. When my time as a playing professional was coming to an end, the natural progression for me was to turn to coaching as I wanted to give others the satisfaction and joy that the sport had given to me. Combining all the knowledge I had acquired throughout my career and having worked alongside world-renowned coaches over that time, I already had a strong base of coaching fundamentals that I could build my own philosophies on top of. My foremost principle is to make you a better golfer and not just to improve the aesthetics of your golf swing. Functionality over image is always at the core of my coaching. I continue to use my experience of playing and practicing amongst the elite of the game to deliver clear and concise lessons. This ensures that any player who works alongside me will leave knowing exactly what they need to improve and the reasoning behind this. To help this clarity, I provide feedback from the latest technology, including Trackman 4, to provide tangible data that helps the changes, provides justification and acts as reference points to aid the improvements we will make. As a player, I always found the simplicity of the language used and the understanding of exactly what was required as pivotal to my ability to replicate these changes when I was away from my coach. My coaching and playing experiences are unique in the way that they have given me an understanding of the intricacies of the game at the highest level but also right down the spectrum to beginners and novices. Whatever your current level of skill or area of the game you wish to improve, I know I can add value to your progression. Also, for anyone who comes on a journey with me, I continue to offer open communication in between lessons for feedback, questions or queries to ensure we stay on track to making you a better player and enabling you to enjoy the sport even more. I look forward to hearing from you and welcoming you to the start of your journey to better golf!