My foremost principle is to make you a better golfer and not just to improve the aesthetics of your golf swing. Functionality over image is always at the core of my coaching. I continue to use my experience of playing and practicing amongst the elite of the game to deliver clear and concise lessons. This ensures that any player who works alongside me will leave knowing exactly what they need to improve and the reasoning behind this. To help this clarity, I provide feedback from the latest technology, including Trackman 4, to provide tangible data that helps the changes, provides justification and acts as reference points to aid the improvements we will make. As a player, I always found the simplicity of the language used and the understanding of exactly what was required as pivotal to my ability to replicate these changes when I was away from my coach.